I have a passion for solving puzzles, and I approach every project as a unique puzzle to be unraveled. My methodology involves identifying the core problem and creatively navigating through various possibilities to find the optimal solution.
I specialize in designing user-centric digital products aimed at enhancing the customer experience and fortifying brand identity across diverse platforms and touchpoints. With over 10 years of experience in the design industry, my expertise encompasses UX (user experience), UI (user interface), graphic design, typography, branding, and illustration.
About Me
Experience
2023 - Present
Lead UX/UI Designer
Siam Piwat Co. Ltd | Bangkok, Thailand
I am tasked with creating a user-centric and visually appealing experience, taking into account the functionality and usability of the product. Additionally, I play a key role in shaping the overall design strategy, ensuring that the final product aligns with the needs of both users and the business.
Notable projects
ONESIAM App (CRM) | Lead UX/UI Designer
2021 - 2023
Senior UX/UI Designer
Carabao Tawandang Co. Ltd. | Bangkok, Thailand
With knowledge and experience in both UX and UI processes, I serve as a flexible resource capable of taking on roles in either discipline as needed. Additionally, I play a key role as a visual design specialist, primarily responsible for developing a design system that will serve as the foundation for all upcoming digital products and guide the visual direction for key projects.
Notable projects
CJ More Corporate Website | Visual Design Specialist
CJ More Corporate Design System | Visual Design Specialist
CJ Line OA (Chatbot) | UX/UI Designer
2019 - 2021
Art Director, Head of Communication Design Division
FOURDIGIT (Thailand) Co., Ltd. | Bangkok, Thailand
As the head of the division, I am responsible for assigning tasks, providing constructive feedback, and sharing my experience to enhance the capabilities of my team. I oversee projects at every stage, from concept design and research to production and final hand-off. In addition, I serve as the lead UX/UI designer for high-value projects and key clients. Notably, the headquarters in Tokyo, Japan selected me as the sole MVP of 2020 from Thailand.
Notable projects
QSNCC Website | Supervisor
Big C Application (E-Commerce) | Supervisor
Mitr Application (CRM) | Supervisor - The Loyalty Engagement Awards 2020
’Silver’ in Best CRM Strategy
2018 - 2019
Lead UX/UI Designer
Sertis Co., Ltd. | Bangkok, Thailand
As one of the initial UX/UI designers at the company, I play a pivotal role in establishing comprehensive standard procedures and guidelines for UX/UI processes. Acting as the primary UX/UI designer, I provide on-demand consultancy for UX resources. My main responsibility is to generate reliable assets and seamlessly execute all design stages from inception to completion. Additionally, I actively engage in mentoring activities, offering constructive feedback to my colleagues.
Notable projects
Datana System (SaaS) | Main UX/UI Designer
Sertis Face Scan (Biosecurity) | Main UX/UI Designer
Smart Energy Platform (Blockchain) | UX/UI Consultant
2016 - 2018
Design Director
Pheromone Co., Ltd. | Bangkok, Thailand
I oversee and execute all essential tasks to ensure the successful completion of projects. My primary responsibility is to shepherd projects from the conceptual stage to final execution, adhering to both company and client standards within specified timelines. I am adept at navigating the design processes autonomously, requiring minimal to no supervision. Additionally, I possess a comprehensive understanding of UX/UI processes, enabling me to articulate and explain them seamlessly to clients.
Notable projects
Chula Care Application | Lead UX/UI Designer
dtac Website & Applications | Lead UX/UI Designer
Tops Online Website (E-commerce) | UX/UI Designer
2011 - Present
Freelance Design Consultant
An all-purpose designer with extensive experience across a diverse array of industries, including information technology, artificial intelligence, biosecurity, startups, e-commerce, fashion, finance, insurance, telecommunications, real estate, construction, healthcare, education, tourism, as well as the food & beverage, restaurant, and hotel sectors.
My role as a design consultant in numerous startups has honed my ability to navigate dynamic environments. This experience has equipped me with adaptability, creativity, and a skill set tailored to address multifaceted challenges.
Notable projects
True VWorld Website | Visual Concept & UI Consultant
Señorita Website (E-commerce) | Main UX/UI Designer
Sena 360° Prototype Application | Main UX/UI Designer
Start-up projects
Yatch Me (2023), Luxury Yacht Charter | Brand Identity Consultant
Lukbaan (2021), Contractor on Demand | Chief Experience Officer
Gotalay (2016), Online Travel Agency | Brand Identity & UX/UI Consultant
Education
Class of 2015
Master of Fine Arts (MFA), Graphic Design
Academy of Art University | San Francisco, CA, USA
Bachelor of Business Administration (BBA), Integrated Marketing Communication
Class of 2011
Assumption University | Bangkok, Thailand
Professional skills
Tools
Figma
Sketch
Zeplin
Overflow
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Affinity Designer
Affinity Photo
Jira
Slack
Line Bot Designer
Glyphs
Font Labs
Skills
User Research
Information Architecture
Prototyping
Usability Testing
A/B Testing
Visual Design
Design System
Accessibility Design
Responsive Design
Graphic Design
Typography
Brand Identity
Color Theory
Illustration
Oil Painting
Languages
Native Speaker
Professional Proficiency
Thai
English